Get Help

— COPY, STRATEGY & BRAND IDENTITY —

A platform aimed at connecting vital social services with first responders, Get Help needed a team to help them get all the right pieces in their places. They had a great backstory, innovative solutions, and a dedicated team. Our job was to tell their story. This included all the elements involved in crafting their brand — positioning, strategy, and identity.

 

 I worked with the branding team to create clear language that would allow the bifurcated audience to understand just how Get Help’s platform could expand access to critical health & social services and improve outcomes for those in need.

 
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This included elements such as brand voice & tone, headlines, taglines, mission statement, as well as refining their product messaging. The brand had to radiate hope, leadership, unity, and dignity.

 
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We developed all the elements necessary to educate and unite both internal and external teams working with the organization.

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