An apple cider vinegar-based bubbly, VINA had its roots in the jet set culture of the Mediterranean. A healthy alternative to soda, VINA joined the world of canned probiotic beverages, refreshingly good-for-you while pairing nicely with your spirit of choice.
I worked closely with the marketing and design team to ensure messaging felt effervescent and aspirational, reminiscent of a jaunt to the Amalfi Coast or Mykonos.
I worked on various email marketing pieces as well as social media copy for the brand.